oh, hey!
I'm Lauren Marie
I’m a storyteller, brand strategist, and communications professional who believes in the power of meaningfully told stories.
After nearly a decade in education, where I lead admissions, communication, and branding efforts for mission-driven schools, I discovered what has always been true: I feel most alive when I’m creating. Whether I’m shaping a school’s message, building a brand for a sports team, or writing about the seasons of my life, my work begins and ends with story.
Today, I blend my experience in education, athletics, branding, and digital strategy to help organizations communicate with clarity, creativity, and impact.
all things
Lauren Marie
I’m the eldest daughter, a thoughtful sister, a devoted girl mom, and a coach’s wife who finds joy in life’s everyday moments. I’m a friend who loves a good laugh, a Christian eager to let her light shine, and an avid reader of steamy romance novels. Whether I’m writing, creating content, cheering at my daughter’s volleyball games, or standing on the sidelines of a football field, I bring authenticity and intention to everything I do.
My creative journey began in 2017 with Grab Your Light, a simple blog that grew into a podcast and a book, Shine Through. Those years shaped me deeply through divorce, rebuilding, and rediscovering myself as a woman and a storyteller.
This site captures that evolution with reflections, inspiration, creative work, and the stories shaping my current season.
my work in branding + communications
For the last five years, I’ve worked at the intersection of branding, strategy, and storytelling to help schools, sports teams, and creatives communicate who they are with clarity and confidence.
With 9 years in education (including 4 as a Director), I’ve led messaging, content, enrollment communications, and brand strategy for private schools. Parallel to that, I founded NewVision Creative Co., a branding studio where I build digital identities and content strategies for coaches and service-based businesses.
My work includes:
Brand messaging + identity development
Communications strategy for schools and athletics programs
Creative direction + content production
Digital storytelling and audience engagement
Campaign concepts + copywriting
What ties it all together is my belief that story is the most powerful tool we have to connect, clarify, and create impact.
🫖 Looseleaf white tea
📕 Tessa Bailey novels
👗 Accordion pleat skirts and chunky knits
👟 Colorful AirMaxes
📺 Reality TV, specifically on Bravo and Netflix
🏐 Watching my daughter spike the volleyball
🏈 Watching my husband coach a football game
🍫 Chocolate bars
🏔 Hikes with gorgeous views
☎️ Talking to my mom
🥘 Trying new sushi and steak restaurants
💅 Neutral manicures
things that bring me joy
Dive Into My World
Whether you’re here for branding insight, a personal story that feels like a deep breath, or inspiration for your next creative step, you’re in the right place. My hope is that you leave this corner of the internet feeling encouraged, understood, and empowered to shine in whatever season you’re in.
Connect With Me on Instagram!
