I’m a results-driven professional with a proven track record in admissions, fundraising, and communications within private high schools.
My education, experience, and passions have given me a unique blend of:
passion, dedication, and mission-alignment;
creativity and excitement;
process creation, improvement, and execution; and
data analysis and forecasting.
I approach each opportunity eager to contribute innovative strategies to elevate brand presence and effectively engage target audiences.
Lauren M. Hopkins
Work Experience
Director of Mission Advancement
2023 - Present, St. Mary’s Academy
Formulated a strategy to increase alumnae engagement through increased and improved communications (newsletters and social media) and programming (reunions and on-campus events)
Partner with 12 Board members and volunteers to achieve an annual fundraising goal of $300k+
Defined and created content for various communication platforms for 2 constituent groups
Maintained a database of 250+ donors and 2,025+ prospects, their relationships, and giving history
Created a stewardship plan outlining communication opportunities and strategies for engagement
Director of Admissions
2022 - 2023, La Salle College Preparatory
Formulates a plan to increase mission-appropriate applicants through advertising and visibility
Oversees the evaluation and processing of 500+ new student applications for admission annually
Manages alumni, parent, and student ambassador programs
Increases student recruitment by establishing relationships with 30+ partner schools
Coordinates campus visits, including tours, open house, shadow days, placement tests, and more
Development Coordinator
2017 - 2022, Price Schools
Formulated a plan to increase mission-appropriate applicants through advertising and visibility
Evaluated and processed 150+ new student applications for admission annually
Partnered with 6 Board members and volunteers to achieve an annual fundraising goal of $100k+
Defined and created content for various communication platforms for 4 constituent groups
Developed a plan for alumni and parent relations that encouraged connection and involvement
Maintained a database of 900+ donors and prospects, their relationships, and giving history
Created a stewardship plan outlining communication opportunities and strategies for engagement
Counsel
2016, Children’s Rights Clinic
Attended IEP meetings for 8 students make sure their special needs were appropriately met by schools
Helped parents understand available services, interpret test results, and work with schools to plan IEPs
Special Education Aide
2011 - 2012, Aspire Public Schools
Assisted 6 elementary students individually and in small groups to reinforce teacher’s learning concepts
Observed students' performance, recorded relevant data to assess progress, presented in IEP meetings
Notable Work
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![Donor Stewardship Example]()
Created a Donor Stewardship Plan
Created and owned new donor stewardship strategies. These strategies included welcome packages, gift acknowledgments, monthly newsletters, and Christmas cards. As a result, donations received increased by $25-50k annually.
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![Increased Enrollment Admissions Coordinator Los Angeles]()
Improved the Admissions Process
Led a team of 3 in improving and implementing admissions policies and procedures. I automated tours, interviews, and appointments by introducing Calendly; improved communication by creating and sending a monthly newsletter; and increased conversions by executing regular follow-ups with prospective families. Enrollment increased 33% and reached its highest number in 10+ years.
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![Increase School Visibility Development Coordinator]()
Increased School Visibility With A Music Video
Successfully executed and delivered a 4-minute promotional video by overseeing a team of 8, 300 participants and a $25k budget.
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![School Social Media Coordinator]()
Increased School Visibility with Social Media
Overhauled the school’s social media presence with content and strategy. Creates and posts content on Facebook, Instagram, and Twitter regularly. Increased engagement by 5% on Facebook, 13% on Instagram, and 18% on Twitter.
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![Parent Surveys Development Coordinator Los Angeles]()
Monitored Parent Satisfaction
Creates and administers surveys to assess project and program performance. Communicates performance to stakeholders and makes suggestions for improvement.
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![Alumni Coordinator Los Angeles]()
Brought Alumni Together
Created a database for maintaining 350+ alumni records. Created and sends monthly newsletter to alumni to increase engagement. Started an annual alumni volleyball game and basketball game, the latter of which brought more alumni together at one event than any other event in school history.
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![Yearbook Creator Los Angeles]()
Produced Yearbook
Creates and styles content, produces, advertises, sells, and distributes annual school yearbook.
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![Director of Admissions DEIB]()
Brought DEIB into the Admissions Process
At a predominantly White high school, incorporated diversity, equity, inclusion, and belonging into the admissions process by creating a mission-aligned rubric, adding holistic interview questions, adopting a test-blind policy, and demonstrating representation at recruitment events.
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![Black Student Association High School]()
Mobilized the Black Student Association
Served as moderator of the Black Student Association and started the annual Black History Month Fair.
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![Purple outfit]()
Enhanced the Admissions Rubric
Ensured applicants were being evaluated with the same holistic and mission-aligned approach that I’ve made my professional philosophy. So I changed the rubric by adding and taking categories and changing the points assigned.
Performance Feedback
Qualifications and Awards
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BA • Political Science
Stanford University, Class of 2009
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Juris Doctor
Southwestern Law School, Class of 2016
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Public Service Distinction
Southwestern Law School, 2016
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CALI Awards Recipient
Race and the Law, Children’s Rights Clinic
Conferences and Literature
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