Welcome to Lauren’s Blog

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Hi there and welcome to my blog!

Here, we discuss everything involved in the life of a millennial woman! From business and career, branding and web design to parenting and relationships, hobbies and interests, you’ll find it here.

And if for some reason you don’t, feel free to search or message me. In the meantime, look around and enjoy!

From Blog to Book: Navigating Divorce and Second Chances
Relationship, Lifestyle, Branding Lauren Hopkins Relationship, Lifestyle, Branding Lauren Hopkins

From Blog to Book: Navigating Divorce and Second Chances

Navigating the challenging terrain of divorce as a black, millennial woman, I discovered purpose in sharing my journey through the blog and podcast, "Grab Your Light." Today, I am thrilled to announce the culmination of this experience in the form of a comprehensive guidebook, offering anecdotes, advice, and the strength of a supportive community to guide others through divorce.

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Everything Your Professional Portfolio Needs
Branding Lauren Hopkins Branding Lauren Hopkins

Everything Your Professional Portfolio Needs

Professional portfolios aren’t just for creatives anymore! You can have one too. They keep track of your biggest accomplishments so that you can assess your performance, build upon it, and visually communicate your value to others. In this blog post, I’ll walk you through the four components of a portfolio.

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How to Start an Etsy Shop
Branding Lauren Hopkins Branding Lauren Hopkins

How to Start an Etsy Shop

This guide is for all of my fellow side hustlers, entrepreneurs, and creatives. It walks you through the steps needed to start an Etsy Shop.

1. Decide on a name.

2. Write your bio.

3. Write your Shop story.

4. Set your preferences and policies.

5. Create your listings

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5 Tips for Using Images on Your Website
Branding Lauren Hopkins Branding Lauren Hopkins

5 Tips for Using Images on Your Website

This week's tips for all of my fellow side hustlers, entrepreneurs, and businesswomen has to do with the images we use on our website. You absolutely SHOULD have images on your website! However, there are some very important tips for uploading the images to make sure they're working for you.

1. Match the image to your website's aesthetic

2. Compress the image file size

3. Put keywords in the image's alt text

4. Scale and crop the image as needed

5. Link internally when appropriate

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Does My Business Need A Blog?
Branding Lauren Hopkins Branding Lauren Hopkins

Does My Business Need A Blog?

There are four reasons why female entrepreneurs should especially have a blog on their business website. These reasons include driving traffic, connecting with potential customers, building knowledge, and establishing expertise.

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Does My Business Need A Website?
Branding Lauren Hopkins Branding Lauren Hopkins

Does My Business Need A Website?

Let’s establish why you should have a website. And by you, I mean you as an individual, you as a solopreneur, you as a side hustler, you as a small business owner, you as a consultant or freelancer, YOU. Literally. Everyone should have a website. 

5 minute read

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